How to Promote a PROGRAM, WORKSHOP or RETREAT

Step1: Audience & Database

• CALL OUT TO YOUR AUDIENCE
• Build a Database of Invitees, Past Benefactors and Possible Donors
• Consider gupshup.com

Step2: Promotional Material

• Make ALL Promo Material
• Compose ITINERARY, Organize Event and Draw a Budget

Step3: Knowledge Bases

• PEOPLE AND KNOWLEDGE BASES
• Find PEOPLE to conduct the various sessions, make their Research Ongoing
• Get ALL Presentation Material, Workshop Literature, Takeaways and Upselling Products ready

Step4: Personalize the Experience

• Banners, Printed Literature, Reusable Standees etc
• The more content we give them, the better they will remember and refer our further work

Step5: Certificate

• Digital Participatio Certificate
• Establish Credibility and Affiliations of the Resource People. Send/upload PDFs for now

Step6: Online and Social Media

• Create Social Media Accounts
• Run Campaigns and enable Analytics, have COUPON CODES etc

Step7: Event Organization

• Plan Your Event
• Send Invites, Food and Accomodation Expenses, Travel Plans, Rules and Guidelines for the EVENT, Contingency Plans etc

Step8: Planning Tool

• How to Manage and Verify all the Work Needed to be Done
  • AbstractSpoon's TODOList
  • Microsoft Teams
  • Google Drive